Drive Success Across the Retail Value Chain

Drive Success across the Retail and CPG Value Chain

In this age of digital business, consumers expect daily discounts, loyalty bonus rewards, and access to comparative pricing on their mobile phones. They want to be engaged – not just talked at – by retailers who can deliver more value by leveraging old fashioned personalized service with the speed and agility of today’s smart mobile technologies. Retail and consumer packaged goods (CPG) companies alike must look beyond technology designed solely for operations to adopt new customer-centric systems of engagement – social, cloud, analytics, and mobility. NTT DATA’s Customer Success Platform can help.

NTT DATA’s Retail and CPG Practice: The Customer Success Platform

When these demands come in the face of margin pressure and the drive for globalization, you need innovation to differentiate your business. NTT DATA provides it with a strong retail and CPG practice that enables you to deliver more across your entire value chain. Within our Customer Success Platform – comprised of cloud, mobility, data science, community, and social point solutions and services – we’ll show you how to quickly implement new technology solutions that reduce costs, streamline processes, and enable new sales and service opportunities. And our Enterprise Application Services teams are ready to help you align your ERP platform with next generation systems for ecommerce, big data analytics, and mobile in today’s digital business environment.

NTT DATA: The Customer Success Platform

Whether your goal is to create a customer-centric enterprise, move to the cloud, gain data-driven intelligence, or establish IT-driven value creation services, the NTT DATA retail and CPG practice offers a wide range of solutions and services to make your digital business a success:


NTT DATA’s Mobility solutions help retail companies plan and execute enterprise mobile strategy, leveraging cutting edge technology and resources from our global Center of Excellence (CoE). We take the guesswork out of mobile web and mobile application development, so you can move forward faster and with less risk.


NTT DATA can help you develop social engagement strategies for improving customer service and addressing negative issues before they go viral. Our expertise spans social business strategy, social business process analysis and architecture, social solution architecture, real-time social data analytics, data visualization and cross-platform development.

Cloud Solutions

With nearly a half-century of experience applying innovation to evolve clients’ business systems and processes, NTT DATA can help retailers move to the cloud. Whether you are considering Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-Service – or seeking the optimal private, public, or hybrid cloud – NTT DATA is your cloud partner.

Business Intelligence and Analytics

NTT DATA’s Business Intelligence and Analytics solutions give retailers greater visibility into customer activity on the Web, employee activities and internal system functionality, market trends, and more – near real-time data you can use instantly to make faster, better decisions.

Enterprise Solutions

NTT DATA’s Enterprise-Grade Digital Business solutions show you how to gain a new level of efficiency and visibility, turn data into a strategic resource, formulate products to individual customer specifications, manage variability, optimize capacity, and drive continuous process improvement. As a result, you’ll be able to optimize your supply chain and empower digital business.

In addition, NTT DATA has extensive global resources and expertise for the retail industry:

  • Consumer-focused advisory services
  • Customized information systems development, integration, and management
  • ERP-based and other enterprise solutions
  • Business intelligence and retail analytics solutions
  • Business process management outsourcing
  • Cash cycle, supply chain, and inventory management solutions
  • Trade promotion management, customer relationship management, and account management
  • Application development and outsourcing
  • Customer loyalty and affinity solutions